Segments are now available
Reach exactly the right people with Segments
Sending the same email to everyone is easy. Reaching just your first-time visitors, your members in a campus, or everyone who hasn't filled out a form is the hard part. Segments turn those "who exactly should get this?" questions into saved, reusable audiences you can send to again and again.
What you can do
- Build an audience from simple rules — status, membership, sex, marital status, tags, home campus, city, country, birthday, and your own custom properties.
- Combine conditions with All and Any groups, and nest them to describe exactly who belongs.
- See who matches as you build, with a live count and a preview of real people before you save.
- Search and group fields in the builder so the rule you want is always a couple of keystrokes away.
- Save segments once and reuse them — pick a segment as the audience for any email campaign.
- Manage your own custom people properties, scan existing data for suggestions, and choose which ones show up in the builder.
Where to start
Open Segments under Communications to create your first audience, then choose it the next time you send an email.
Open segments